Lidl’s Just Released A Pastry

Lidl’s Just Released A Pastry


  • Lidl US released a playful limited-edition fragrance, Eau de Croissant, inspired by the warm aroma of its popular 49-cent croissants.
  • The scent was developed with perfumer Sarah McCartney and comes in a croissant-shaped bottle crafted by Plunge Creations.
  • Only 100 bottles are available, and fans can enter to win by following and engaging with Lidl US’s Instagram account through December 18.

The holiday season is in full swing, which means you’ve likely been invited to plenty of holiday parties. For those bashes, you’ll also want to smell your best. And Lidl US has the perfect solution for that.

On Thursday, the grocery chain announced that it’s inviting shoppers to celebrate the season with the debut of its new scent, Eau de Croissant, which it created to smell just like its fan-favorite 49-cent croissants.

“For years, our croissants have had a loyal fan base. They represent the quality, value, and little everyday joys that set Lidl apart,” a Lidl US spokesperson shared with Food & Wine. “This holiday season, we wanted to have some fun by giving shoppers a way to take that joy with them. Eau de Croissant is a playful nod to the products our customers love and the savings they can always count on.”

According to the brand, the fragrance perfectly captures the “irresistible aroma of freshly baked croissants, giving off the perfect “did you just get back from Europe?” scent.

Eau de Croissant was created with perfumer Sarah McCartney and bottled in a croissant-shaped vessel. It’s a giveaway-only launch, with 100 bottles up for grabs through Lidl’s Instagram.
Courtesy of LIDL US, LLC.

The fragrance, the spokesperson added, was created in partnership with Sarah McCartney, the “Fairy Godmother of UK Perfumery.” And while they said it smells both “warm” and “delicious,” the bottle may be the coolest feature. The perfume comes in a croissant-shaped, brown-tinted vessel crafted by Plunge Creations — known for their inventive work, including costumes for The Masked Singer — that looks just like a freshly baked pastry. Each bottle contains 15 milliliters of fragrance, so you can keep smelling wonderful all season long.

Now, here’s the only catch. You can’t purchase the fragrance. You’re going to have to win it. Starting today through Dec. 18 fans hoping to get their hands on it can enter to win one of 100 bottles by following Lidl’s Instagram, @lidlus, from Dec. 4 through Dec. 18. Then, just tag a friend in the comments of the designated post, and get a bonus entry for sharing the post to your story (just don’t forget to tag @lidlUS in your story). See all the official rules at lidl.comand when you win, spritz everything around you.

Disclaimer: This news article has been republished exactly as it appeared on its original source, without any modification.
We do not take any responsibility for its content, which remains solely the responsibility of the original publisher.


Disclaimer: This news article has been republished exactly as it appeared on its original source, without any modification. We do not take any responsibility for its content, which remains solely the responsibility of the original publisher.


Author: uaetodaynews
Published on: 2025-12-04 14:29:00
Source: uaetodaynews.com

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