Mariah Carey has been fiercely slammed online for participating in what some fans felt was a ‘tone-deaf’ and ‘tasteless’ Sephora ad.

Each year, the singer – who has become known as the Queen of Christmas thanks to her holiday anthem All I Want for Christmas Is You – posts a video after Halloween ends screaming ‘It’s time’ to mark the start of the festive season.

This year, she teamed up with the makeup brand Sephora for the annual tradition.

The hitmaker, 56, shared an advertisement to her Instagram earlier this week that saw her saving Christmas after an elf, played by Billy Eichner, announced that the holiday was ‘canceled’ this year because the elves were ‘striking.’

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He also told her that he was stealing her makeup and ‘pawning it all’ to afford ‘elf therapy.’

But the commercial has sparked immense backlash, as many social media users felt it was ‘distasteful’ given the current ‘climate’ in America.

The video began with Carey, dressed in a white gown and angel wings, telling the camera, ‘Halloween slayed but now it is t…’

She prepared to yell her signature phrase but stopped short when she noticed that her Sephora products had been stolen from her dressing room by an elf.

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‘Busted! Bad news, Mariah Carey, the elves are striking this year. Elf revenge for putting us through holiday hell,’ the elf said. ‘Santa’s helper quit. I’m pawning all this so I can afford elf therapy.

‘Your lipstick, I’m taking it. Christmas, it’s cancelled. No bells, no cheer, no glam. Bye sweetie.’

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‘Any last words?’ he then asked her, to which Carey finally belted out, ‘It’s time,’ as her dress transformed into a Mrs. Claus-inspired outfit.

She then flew a sleigh over New York City and dropped Sephora bags into chimneys as her holiday hit played in the background.

People rushed to X, formerly Twitter, to share their thoughts on the ad afterwards.

And while some were excited that the annual tradition was back, others slammed the message behind the ad.

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‘THAT was the ad that Sephora and Mariah Carey decided to go with? In THIS climate?’ one appalled user asked.

‘Mariah Carey/Billy Eichner/Sephora are all mad weird for this ad. Mocking the working class while asking for money at the same time… in 2025…?’ someone else wrote. ‘They know what they’re doing. This was strategic.’

‘Mariah Carey gave me the ick with that Sephora ad,’ announced another disappointed fan.

‘That Sephora commercial with Mariah Carey where the elf cancels Christmas is so tone deaf,’ read a fourth post.

‘That Mariah Carey and Sephora ad is low-key distasteful as (f**k),’ said a fifth.

‘Yeah, the Sephora ad was in extremely poor taste and wasn’t cute at all.

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‘Mariah should have never turned her Christmas announcement into a cheap ad,’ raged a different person.

‘Tone deaf as heck,’ slammed someone else, while another penned, ‘Mariah Carey’s Sephora ad is tasteless and classist.

People also discussed the controversial commercial on TikTok.

One user who goes by @njml5

it felt like Carey and Sephora were ‘mocking working class people who have decided to not fuel this economy.’

Another, known as @millennial.mia,

Carey or Sephora to ‘actually do something’ to help those in need this holiday rather than posting an ad joking about ‘saving Christmas.’

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The Daily Mail has reached out to Carey and Sephora for comment.

Carey’s song is ubiquitous around the holiday season as fans push it back to the top of the music charts year after year.

It’s racked up over two billion streams on Spotify, with the exact number sitting at 2,205,031,262 at the time of publication.

On Christmas Day last year, it was played an incredible 24.8 million times.

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